Mobile-first responsive user interface visual design that is intuitive, smart and functional and delivers the best user experience to reach the business/product goals.
End to end rebrand and refresh💡
Working closely with one of the founders and a product owner we redesigned the sitemap, created wireframes based on each pages KPI's for mobile and desktop and a full suite of fully visually designed pages. I delivered a component library and design system elements like typographic styles, icon sets etc, wireframes and UI pages for 14 pages (two breakpoints) over a 6 week period.
Ongoing product design updates 👵🏻
Working with the founder and head of development to design and implement new features for a startup that helps people find retirement communities for themselves of loved ones. Project include both the customer facing site and the admin portal.
Corporate site redesign with new design system 🏦
Working with a brand new design system we stress tested the components and created new ones when needed for two customer journeys for a corporate website. We created highly detailed documentation of the components and a playbook for the internal team to work with.
Redefining the customer experience 🔌
Together with a UX/Strategy team we defined the "as-is" customer journey experience for Shell Electric Vehicles and from research created the ideal "to-be" customer experience. We tested 23 scamped concepts (see left) with participants who owned EV's to validate potential future ideas Shell could develop.
Modernised adobe acrobat landing page 📄
Working with the in-house Adobe team we improved existing components on the the Adobe Acrobat homepage and created some new ones for pricing comparisons. The client was so excited about the designs that they are planning on globally rolling out the changes.
Brand alignment & boosted test drives 🚘
Working with Splendid Unlimited agency we were tasked with aligning the brand CTA colours and icon lockups and typography on the contact us & concierge pages of the site on both desktop and mobile.
Design system foundations🎨
Working with Splendid Unlimited agency, we helped consult and advise on best practises for setting up a multi-brand design system for 11 different brands for one of their clients. In collaboration with an internal team and the client we set up the structure, ways of working and governance of the process.
Rebrand Boosted profit by 10x ✈️
Website rebrand that rethought the customer's purchase journey through seamless interactions and user journeys. Within a few days of the new website launch, the company made almost 10x their usual monthly profit.
The move to ecom Design & experience 💄
We re-platformed Lumene's existing website to a functional e-commerce site in three languages in 6 weeks. A key part of the project was to apply print branding to digital and ensure brand consistency.
Logo & branding
Often to support product design projects some logo and branding work is required, particularly with startups. This includes the creation of your visual brand identity that shapes your business and comprehensive style guides.
Logo & brand refinement ⛪️
Redesigned the logo with to have a wholesome yet inspiring look and feel that appeals to families for Radio Christian Voice in Zambia. Complete new brand guidelines were delivered, including new logo, typography, colours and photography guidance.
Logo & brand creation 🏠
Worked with the founder to design a high-end logo for a new real estate company based in London. Defined the brand colours, the digital style guide and how that will be applied in print.
Logo creation 🎨
Redesigned the logo for a dog and cat NGO based in Zambia. Working closely with the founders who had a strong vision the new logo was designed and used for all the digital and print advertising material.