

Back to work
The journey of me
13th July 2018
The journey of me
13th July 2018
The journey of me
13th July 2018
The journey of me
13th July 2018
Mirissa Beach
Mirissa Beach was my first semi-permanent travel home. I volunteered at Hostel First and redesigned their website. It's a beautiful little surf town with a vibrant nightlife scene.

Whatsapp +447907208982
UX/UI Projects
Mobile-first responsive user interface visual design that is intuitive, smart and functional and delivers the best user experience to reach the business/product goals.


End to end rebrand and refresh💡
Working closely with one of the founders and a product owner we redesigned the sitemap, created wireframes based on each pages KPI's for mobile and desktop and a full suite of fully visually designed pages. I delivered a component library and design system elements like typographic styles, icon sets etc, wireframes and UI pages for 14 pages (two breakpoints) over a 6 week period.

Corporate site redesign with new design system 🏦
Working with a brand new design system we stress tested the components and created new ones when needed for two customer journeys for a corporate website. We created highly detailed documentation of the components and a playbook for the internal team to work with.


Redefining the customer experience 🔌
Together with a UX/Strategy team we defined the "as-is" customer journey experience for Shell Electric Vehicles and from research created the ideal "to-be" customer experience. We tested 23 scamped concepts (see left) with participants who owned EV's to validate potential future ideas Shell could develop.


Modernised adobe acrobat landing page 📄
Working with the in-house Adobe team we improved existing components on the the Adobe Acrobat homepage and created some new ones for pricing comparisons. The client was so excited about the designs that they are planning on globally rolling out the changes.


Design system foundations🎨
Working with Splendid Unlimited agency, we helped consult and advise on best practises for setting up a multi-brand design system for 11 different brands for one of their clients. In collaboration with an internal team and the client we set up the structure, ways of working and governance of the process.
Logo & branding
Often to support product design projects some logo and branding work is required, particularly with startups. This includes the creation of your visual brand identity that shapes your business and comprehensive style guides.




Logo & brand refinement ⛪️
Redesigned the logo with to have a wholesome yet inspiring look and feel that appeals to families for Radio Christian Voice in Zambia. Complete new brand guidelines were delivered, including new logo, typography, colours and photography guidance.

Logo & brand creation 🏠
Worked with the founder to design a high-end logo for a new real estate company based in London. Defined the brand colours, the digital style guide and how that will be applied in print.

Logo creation 🎨
Redesigned the logo for a dog and cat NGO based in Zambia. Working closely with the founders who had a strong vision the new logo was designed and used for all the digital and print advertising material.