About me
I’m a London-based Lead Product Designer working at the intersection of product strategy, systems thinking, and hands-on execution. My career spans global agencies, in-house SaaS/product companies, and now leading product experience at Lantern.ai — where I manage a growing team and define UX direction across multiple AI products.
I’ve worked across:
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AI platforms
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Fintech & private equity
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SaaS
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Hospitality data products
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Research and healthcare innovation
Across these environments, one thing has remained consistent:
Complex products need clarity before they can scale.
How My Experience Shapes My Approach
At both Qwist and Lantern, I built scalable design systems (Vault and Lux) to unify fragmented products and create consistency across teams.
I Design for Systems, Not Screens
From early-stage founder collaborations like Tubr to leading UX strategy during organisational change at Lantern, I’m comfortable when structure doesn’t yet exist.
I Thrive in Ambiguity
At Flash Pack, iterative product evolution contributed to a 10× increase in monthly profit.
I Balance Business & User Impact
Today, my process blends:
Focusing on reducing friction — not just for users, but for the teams building the product.
