About me
As a Lead Product Designer, I bring clarity and cohesion to complex digital products — transforming ideas into purposeful, user-centred experiences. My approach combines strategic thinking and data-informed design, ensuring every decision balances user needs with business goals. I focus on building scalable design systems, defining clear roadmaps, and driving alignment across teams to deliver consistent, high-impact outcomes. From vision to execution, I’m committed to creating thoughtful, intuitive products that ask not just what we’re building, but why.
Outside of work, I enjoy exploring London’s exhibitions, practising yoga, adventuring with my dog, wildlife photography, and discovering how AI can enhance the design process.
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User Experience (UX) Design
As a product designer, I excel in creating user-centered experiences that solve real-world problems. My approach combines empathy, research, and design thinking to craft intuitive and accessible solutions. I have a deep understanding of user behavior, information architecture, and inclusive design principles
Visual Design (UI) Skills
With a keen eye for aesthetics and functionality, I transform complex ideas into visually appealing interfaces. My expertise includes color theory, typography, layout design, and creating cohesive design systems. I ensure that every element of the user interface contributes to a seamless and engaging product experience.
Prototyping and Interaction Design
I bring ideas to life through high-fidelity prototypes that effectively communicate product functionality and user flow. I use Figma and tools like Maze to develop interactive prototypes facilitating user testing and stakeholder buy-in.
User Research and Data Analysis
My approach to product design is deeply rooted in user research and data-driven decision making. I conduct comprehensive user interviews, usability tests, and market analyses to inform design choices. By synthesizing qualitative and quantitative data, I identify user needs, pain points, and opportunities for innovation, ensuring that our products truly resonate with their intended audience
