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End-to-end design to create a product that prolongs independence for people with dementia
Project type
Product Design | App Design | Brand Design
Date
June 2023 - June 2024
Location
London
Customer ease of use
100% improvement in customer experience from the first round to the second
Nearly 1 million people in the UK live with dementia, impacting both individuals and caregivers. The Instinctively app, created through Else’s R&D program, aims to improve their experience by establishing daily tasks and providing reminders.
We secured £80,000 in funding from the Alzheimer’s Society Accelerator Programme to validate our app design.
Key challenges included:
- Designing an intuitive interface specifically for users with dementia.
- Managing intermittent progress due to the project’s R&D nature.
- Conducting effective product testing and addressing user needs.
- Overcoming stigma and reluctance of their dementia journey among potential participants.
As the lead product designer since July 2023, I focused on user accessibility whilst creating a look and feel for the brand and streamlined designs based on real user feedback. We evolved the designs from several stages of wireframes to high-fidelity full-page designs. We partnered with Hppn to launch version 1.0 in November 2023, followed by version 1.5 in April 2024.
User feedback highlights the app’s effectiveness in managing routines, and we plan to enhance functionality for early-stage dementia users in the next testing phase. The team is eager to continue. to refine "Instinctively."
