ABOUT
I partner with founders and early teams to define product direction, build scalable systems, and ship high-impact experiences across AI, fintech, SaaS, and data products.
Currently leading product design experience at Lantern.ai.
Previously built product foundations and design systems across European fintech and high-growth startups.
I'm Hays, a lead product designer building clarity from zero to scale 🚀
LATEST WORKS
Scaling experience across an AI product ecosystem
Design leadership · Multi-product strategy · Design systems
Leading product experience across multiple products while building “Lux,” a unifying design system to standardise accessibility and interaction patterns across the platform.
Unifying a European fintech platform
Lead product designer · Design system · Conversion optimisation
Built “Vault,” aligning B2B and B2C banking products across markets and improving clarity and consistency at scale.
0 → 1 Data product definition
Lead product designer · Founder collaboration · Early stage
Turning raw hospitality data into a structured analytics product.
Partnered directly with the founder and data scientist to define user journeys, information architecture, and core dashboards — creating the first coherent product foundation before engineering scale.
CLIENT PARTNERSHIPS
What I bring to early stage teams
Turning vision and technical capability into structured user journeys, information architecture, and shippable interfaces.
0 → 1 Product definition
Building scalable design foundations early (Vault, Lux) to prevent fragmentation later.
Systems from day one
Working directly with founders, product, and technical leads to align business goals with usable product strategy.
Founder-level collaboration
Leading teams when needed — and staying close to the work when execution matters most.
