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Hey, 

I'm Hays

I am a remote multi-discipline product designer with vast experience in UI/UX 📱 and strategic branding. 🎨 My hybrid of design skills and curiosity led to the creation of "Visual Nomad." I started my career in London and work with clients across the world. 🌎

I’m an inspired traveller that's visited almost 60 countries - this is how I nurture my craft. I'm currently based in Zambia/UK. I believe in working hard, but prefer to work smart.

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RECENT Work 💻

Idea 1 - Automatic home charging times using EV tariff_1x.jpg
Idea 21 - Entertainment suggestion e.g. nearest shops, restaurants, suggested podcasts_2x.
Idea 19 - Get notified when someone is waiting_2x.jpg
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Redefining THE CUSTOMER EXPERIENCE 🔌

Together with a UX/Strategy team we defined the "as-is" customer journey experience for Shell Electric Vehicles and from research created the ideal "to-be" customer experience. We tested 23 scamped concepts (see left) with participants who owned EV's to validate potential future ideas Shell could develop.

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Brand alignment & boosted test drives 🚘

We defined a consistent CTA colour and icon lockup for MINI. We redesigned the contact us and concierge pages on both mobile and desktop in order to book more test drives and increase sales. We looked at the visual language in order to make it clear and approachable for all users.

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design system foundations🎨

Working with Splendid Unlimited agency, we helped consult and advise on best practises for setting up a multi-brand design system for 11 different brands for one of their clients. In collaboration with an internal team and the client we set up the structure, ways of working and governance of the process. 

Clients 🤳🏻

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Flashpack-logo.png
Activia-logo.png
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