Defining a 0 → 1 hospitality data product

Overview

Partnered directly with the founder and data scientist to turn a technical data capability into a defined, investor-ready product.

Context

Tubr is a hospitality analytics platform helping bakery operators understand performance, margins, and operational efficiency.

The challenge

The data engine existed, but there was no defined product structure. User journeys were unclear, dashboard hierarchy was undefined, and the product narrative lacked cohesion.

My role and impact

I worked directly with the founder to shape the product from the ground up. Collaborating closely with the data scientist, I translated complex datasets into structured insight modules aligned with real operational decisions. I defined the core product architecture, including dashboard hierarchies and drill-down flows, ensuring the product could be understood quickly by time-poor operators.

Alongside product structure, I designed key branded pages to establish credibility and commercial clarity. The result was a coherent product foundation that enabled stronger stakeholder conversations and accelerated clarity before engineering scale.