Enhanced customer retention with our digital redesign

Flash Pack, a travel start-up catering to solo travelers in their 30s and 40s, offers unique adventures that blend the thrill of backpacking with boutique accommodations and carefully curated itineraries. The company faced the challenge of applying its new rebrand to digital platforms while improving the customer’s purchase journey. This involved creating an accessible color palette, typography styles, iconography, and imagery, as well as establishing “Solo,” an editorial mini-brand.

The design process began with wireframes focused on the customer journey, collaborating with marketing and product teams to highlight the company’s unique selling points. Agile methods were employed with developers to rapidly test and implement new designs using a digital component library. In-house user testing workshops validated key aspects such as carousel interaction, information accessibility, and date picker usability. Designs were documented in Storybook for efficient updates and testing, leading to integration into live code and a comprehensive digital style guide.

In an eight-week sprint, the team launched a transformative branded website with significant UI/UX enhancements and a new sub-brand for editorial content. The modular design allowed for flexible content management and rapid iteration. The redesign encompassed the entire website, from the homepage and product pages to country-specific pages and a redesigned mega navigation. Remarkably, within days of launching the new brand identity and content hub, the company’s profits increased tenfold over typical monthly earnings, demonstrating the redesign’s significant impact on user experience and financial success.